Koshiibuki

Sunshine of Koshi area

Only grown in Niigata Prefecture

This rice belongs to Niigata and is only produced in Niigata Prefecture, which renowned as a prominent rice-producing region in Japan. The prefecture is blessed with an abundant natural landscape characterized by mountains and rivers. 

The name means “new breath of Echigo (Ibuki),” derived from the image of being fresh and full of vitality, inheriting the lineage of the famous Koshihikari. Koshiibuki was born by crossing Hitomebore and Domannaka, both of which have Koshihikari as their parents. This rice, which is similar to Koshihikari rice, has a delicious flavor and is very popular for its reasonable price. On the other hand, it is not too sticky and has a firm texture compared to Koshihikari. It is relatively young variety that began to be cultivated in 2001 but it has a reputation for becoming more delicious year by year and attracting more consumers.

It keeps its deliciousness and softness even when being cooled, so Koshiibuki is great for bento (lunch box), sushi, and rice balls (onigiri). Because it has a light taste, you can pair it with any side dishes to enjoy a delightful meal such as curry, omelet, Hayashi rice. Additionally, since it is less sticky and a bit firmer than Koshihikari, it is suitable for even fried rice, or rice bowl (donburi).