About Japanese rice・Recipes

About Japanese rice

Rinse-Free Rice: Smart, Eco-friendly, and Effortless

At our company, we are proud to introduce Rinse-Free Rice (無洗米, Musenmai)—a premium Japanese rice that brings together convenience, sustainability, and exceptional taste.

Traditionally, polished rice still retains a thin layer of sticky rice bran that must be rinsed off before cooking. However, rinse-free rice is processed using the innovative BG Method, developed by TOYO RICE. This method uses the natural adhesive power of the rice bran itself—no chemicals, no excess water—to gently polish the grains, resulting in rice that is clean, safe, and ready to cook straight from the bag.

Why choose Rinse-free Rice?

No rinsing needed – Just add water and cook!

Eco-friendly – Saves significant amounts of water and reduces environmental impact

Delicious taste – Maintains the soft, fluffy texture and gentle sweetness of high-quality Japanese rice

Time-saving – Perfect for busy households or food businesses looking to streamline prep work

For Restaurants and Food Businesses

Rinse-free rice is especially beneficial for commercial use. It helps:

✔️ Reduce labor costs – No need for kitchen staff to spend time rinsing

✔️ Lower utility bills – Save water with every batch

✔️ Ensure consistency – Eliminates variation caused by uneven rinsing

✔️ Support sustainable practices – Show your commitment to environmentally responsible sourcing

With Rinse-Free Rice, you get all the flavor and texture of traditional Japanese rice, with none of the hassle. Whether you’re a home cook or a restaurant owner, it’s a smarter, cleaner, and more responsible choice.

Experience the future of rice—easy to prepare, better for the environment, and always delicious.
Upgrade your kitchen with Rinse-Free Rice today. 🌿🍚✨

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