Niji no Kirameki

The Shimmer of Rainbow

A Brilliant New Rice

Developed in 2018 by Japan’s National Agriculture and Food Research Organization, Niji no Kirameki is a remarkable new rice variety named for its vibrant qualities and glossy, rainbow-like shine when cooked.

As global temperatures rise, rice quality has become increasingly affected. Niji no Kirameki was created to thrive under high temperatures without compromising quality. With exceptional heat tolerance, resistance to common rice diseases, it’s already gaining attention among farmers across Japan.

What makes Niji no Kirameki truly special is its taste and texture. With a flavor profile comparable to Koshihikari—Japan’s most popular rice—it offers a chewy yet soft bite, large plump grains, and a natural sweetness. Whether paired with rich dishes or enjoyed simply as a rice ball, it stands out beautifully on any table. Even when cold, Niji no Kirameki remains delicious, making it perfect for lunchboxes, rice bowls, and everyday meals.

Discover the brilliance of Niji no Kirameki—where tradition meets innovation, one grain at a time.